The author, Margaret Mason, has a really interesting way to write the book "No One Cares What You Had for Lunch: 100 Ideas for Your Blog" by making it looks like she is writing on her blog. Not only you can learn the ideas to write a good blog, but you can also see her example on how to make the blog more attractive. Another thing that I found helpful when reading these first two chapter is that it is like a guideline for beginner blogger. Since this is the first time I actually blog, it is really helpful to give me some ideas for what I could write or post on my blog.